Docs
Public from day one.
Everything needed to install it, tag for it, and read it. No login, no sales call in the way.
Reading order
Seven pages, in the order they come up.
Install first, tag second. Tagging is the page that most often gets skipped and then causes the first support ticket, so it is third on the shelf rather than last.
01InstallOne DNS record, one script tag. About ten minutes.02Install on ShopifyA checkout-safe custom pixel, and where purchase data comes from.03UTM tagging for Google Ads and MetaThe templates to paste in. Tagging is what makes the join work.04Connecting ad accountsCredentials, timezones, currency, and the daily sync window.05Custom eventsOne call, and how an event becomes a conversion.06The health panelUnmatched spend, unmatched sessions, unclassified traffic.07Data schema and exportEvery table, every column, and how to take it with you.
Something not covered?
Ask, and it gets written.
