Pricing
One plan. Priced by traffic.
The calculator
Put your traffic in.
Drag to your monthly events and the band, the price and the headroom update. The figure it lands on is the figure on the invoice.
Roughly 31,250 sessions, at 2.4 pages a session. Your own figure will differ; the meter counts pageviews and custom events, not sessions.
Connections are not metered in any band. Google Ads and Meta, every account, on the same axis; the price moves with traffic and nothing else.
Annual is twelve months for the price of 10.
Up to 100K events a month
$79a month
- Plan, up to 100K events$79
- Ad connections, every feature, all historyIncluded
Every signup gets 14 days of the whole product first, no card. This band tops out at 100,000 events, so you have 25,000 to spare. The next one is $129 a month. Going over does not bill you extra: it stops recording until the month rolls over.
The bands
Every number, in one table.
Per site, per month, in USD. Events are pageviews plus custom events, summed over a calendar month.
| Events a month | Price | Ad connections | History |
|---|---|---|---|
| Up to 100,000 | $79 | Unlimited | All of it |
| Up to 250,000 | $129 | Unlimited | All of it |
| Up to 1,000,000 | $179 | Unlimited | All of it |
| Up to 2,500,000 | $249 | Unlimited | All of it |
| Up to 5,000,000 | $349 | Unlimited | All of it |
| Up to 10,000,000 | $499 | Unlimited | All of it |
| Above 10M | Talk to us | Unlimited | All of it |
Included
What every band includes.
There is no feature ladder and no connection count. The band sets the event ceiling and nothing else, because the marketing layer is the reason to buy at all and putting it in a top tier would mean most customers never meet it.
Every feature, in every band.
The bands change the ceiling, not the product. There is nothing in the top one that is missing from the bottom one.
Both platforms, synced daily.
Google Ads and Meta spend, with as many ad accounts connected as you run. Connections are not metered; only traffic is.
Cookieless collection.
Nothing written to the device, so no consent banner is needed for analytics.
Unsampled, and past ad blockers.
The count does not thin out as you grow. Every session is a row.
Your numbers are not the product.
Nothing sold, shared with an ad platform, or pooled into a benchmark.
The paperwork, at onboarding.
A DPA, the sub-processor list, and a privacy-policy paragraph you can paste in.
Cancel whenever.
No minimum term. Export your data from the dashboard on the way out.
Questions
The ones that get asked before signing up.
Every answer here is checkable against the product you can sign up for today. If one of them is out of date, the page is wrong and the product is right.
- What counts as an event?
- A pageview or a custom event you defined. A visit that reads three pages and signs up is four events. Sessions are not metered, and neither are bots, which are dropped before they are counted. The dashboard shows the running month-to-date figure, so the band you are in is never a surprise.
- What happens when I go over?
- You get an email at 80% and again at 100%, and nothing breaks in between. Past the ceiling new events stop being recorded until the month rolls over or you move up a band. Data already collected is never deleted for being over, and the dashboard keeps working.
- Is there a free tier?
- No. Every signup gets 14 days of the whole product, no card, and then picks the band its traffic fits. A product whose whole argument is two platforms on one axis has nothing honest to give away at one platform, so there is no cut-down version to land on.
- Why not just charge one price for everything?
- Because the customer sending a hundred thousand events a month would be paying for the one sending ten million. Traffic is the only thing here that genuinely costs more to serve, so it is the only thing the price moves with. Features do not, which is the part of a single price worth keeping.
- Why pay when GA4 is free?
- Because GA4 has no Meta spend, so the table you need still gets built by hand every Monday. And because a free analytics product from an advertising company is priced in data. Here you are the customer rather than the product, which is a duller business model and a better deal.
- Is there a free trial?
- Every signup starts with 14 days of the full product, no card. When it ends you are not locked out: the dashboard and everything collected stay yours to read, and collection resumes the moment you choose a band.
- Is there an annual price?
- Yes: twelve months for the price of 10, in any band.
- What about Microsoft Ads, LinkedIn, TikTok?
- Not yet. Microsoft Ads and LinkedIn are next and use the same connector pattern. Nothing is charged for a platform that is not live, and this page will say so when they are.
- What if my ad accounts are in different currencies?
- Then this will not work yet. Every ad account on a site has to share one currency, and the sync refuses to run rather than converting at a rate nobody checked. A wrong rate is worse than a refused sync: it produces a plausible number nobody questions.
- Do you offer a discount for agencies running several clients?
- Each client site is its own subscription, because each one is its own ad accounts, its own tagging and its own table. Get in touch if you are running more than five and we will work something out.